How much does B2B appointment setting cost?

Pricing is a monthly retainer, set by the meeting volume you want and how many targeting profiles you run. We quote on a call once we've looked at your market, because a campaign targeting UK recruitment agencies and one targeting US enterprise IT are not the same build. There's no setup fee and no long tie-in.

What's the difference between appointment setting and lead generation?

Lead generation gives you contact details and interest signals — you still have to work them. Appointment setting takes it to the end of the process: we run the outreach, handle the replies, qualify the prospect and put a confirmed meeting in your calendar. You join the call. If your team is short on time rather than short on names, appointment setting is the one that helps.

How many meetings will I get per month?

Most clients see 15 to 20 qualified meetings a month once a campaign is running. The range depends on your market size, your offer and how tightly you've defined your targeting. Narrower targeting usually means fewer meetings and better ones.

How do you qualify a meeting?

A meeting counts as qualified when the prospect matches your stated targeting profile, has decision-making authority or direct influence over the purchase, has confirmed a specific time, and understands what the call is about. We agree the exact criteria with you in writing before any campaign launches, so there's no argument later about what you're paying for.

Which industries do you cover?

We work across more than 300 B2B verticals, with the heaviest activity in recruitment, SaaS, IT services and marketing agencies. What matters more than your sector is whether your buyers are reachable by business email and your deal size justifies a booked meeting.

Which countries do you cover?

The UK and the USA. Our contact data covers over 11 million verified UK and US business contacts. We don't currently run campaigns outside these two markets.

How long until the first meeting is booked?

Around 30 days from signing, and that includes setup and infrastructure warm-up. The first one to two weeks go on targeting, list build, messaging and sending warm-up. Anyone promising booked meetings in week one is either skipping the warm-up or reusing a list, and both damage deliverability.

What happens after the meeting is booked?

The call is yours. We book the appointment and send reminders before it; you run the meeting and everything that follows — the pitch, the proposal, the close. We don't sell on your behalf and we don't take a cut of what you close.

Is your data GDPR compliant?

Our contact records are aggregated from publicly available business sources and cover business contacts in a business capacity. UK campaigns run on legitimate interest with opt-out honoured on every message, and we action removal requests immediately. US campaigns run under CAN-SPAM requirements.

Do I need my own sales team?

You need someone who can take the call and sell — a founder, an account executive, or one salesperson. What you don't need is an SDR function. The prospecting, outreach and booking is the part we replace.

The B2B Sales Process: A Step-by-Step Guide From Prospecting to Close

3cpsmike

May 14

2 min read

Updated: Aug 12

A defined, repeatable B2B sales process is the difference between a business that grows predictably and one that lurches between feast and famine. Without a clear process, every deal depends on individual heroics. With a clear process, outcomes become predictable and scalable.

Stage 1: Prospecting and List Building

The sales process begins before any outreach. Defining your Ideal Customer Profile (ICP) with precision — by industry, size, geography, role, and specific pain points — determines the quality of every subsequent stage. A precisely defined ICP enables targeted list building, personalised outreach, and higher conversion at every step.

Stage 2: Initial Outreach and First Contact

The goal of initial outreach is not to sell — it is to open a conversation. The most effective first contact messages are short, personalised, and lead with a specific observation about the prospect's business or a relevant insight about their industry. The call to action is a low-commitment next step: a brief call to explore whether there is a fit.

Stage 3: Discovery

The discovery meeting is the most important and most underinvested stage of the B2B sales process. Its purpose is to understand the prospect's situation deeply enough to determine whether your solution genuinely solves their problem — and to help the prospect arrive at the same conclusion. Great discovery questions uncover pain, quantify its impact, and explore the prospect's ideal outcome.

Stage 4: Solution Presentation

A strong solution presentation is not a product demo — it is a tailored response to what you learned in discovery. Show specifically how your solution addresses the pain points the prospect identified, using their language and their numbers where possible. Social proof from similar companies is disproportionately influential at this stage.

Stage 5: Handling Objections

Every B2B deal encounters objections: price, timing, incumbent relationships, internal priorities. Top performers treat objections as requests for more information rather than rejections. Prepared, evidence-based responses to the most common objections dramatically improve win rates.

Stage 6: Proposal and Negotiation

A proposal should never be a surprise. By the time you present a proposal, the pricing, scope, and terms should already have been discussed and broadly agreed. Proposals that contain no surprises close faster and require less negotiation.

Stage 7: Close

Closing is not a moment — it is a process. The most effective closers create clear next steps at every stage of the process, so that the final commitment is simply the logical conclusion of a series of smaller agreements. Hard closes and pressure tactics are less effective and more damaging to relationships than consistent, respectful progression toward a natural decision.

The Foundation: Consistent Top-of-Funnel Activity

Every stage of this process depends on a consistent flow of qualified meetings entering Stage 1. Without sufficient meeting volume, even a perfect sales process will fail to generate the revenue you need. Supernova AI ensures your pipeline stays full with 15-20 qualified meetings a month. Book a free strategy call: https://calendly.com/lucas-3cps/discovery-call

Want these meetings booked for you instead? Talk to our team about booking 15-20 qualified meetings a month.

The B2B Sales Process: A Step-by-Step Guide From Prospecting to Close

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