How much does B2B appointment setting cost?

Pricing is a monthly retainer, set by the meeting volume you want and how many targeting profiles you run. We quote on a call once we've looked at your market, because a campaign targeting UK recruitment agencies and one targeting US enterprise IT are not the same build. There's no setup fee and no long tie-in.

What's the difference between appointment setting and lead generation?

Lead generation gives you contact details and interest signals — you still have to work them. Appointment setting takes it to the end of the process: we run the outreach, handle the replies, qualify the prospect and put a confirmed meeting in your calendar. You join the call. If your team is short on time rather than short on names, appointment setting is the one that helps.

How many meetings will I get per month?

Most clients see 15 to 20 qualified meetings a month once a campaign is running. The range depends on your market size, your offer and how tightly you've defined your targeting. Narrower targeting usually means fewer meetings and better ones.

How do you qualify a meeting?

A meeting counts as qualified when the prospect matches your stated targeting profile, has decision-making authority or direct influence over the purchase, has confirmed a specific time, and understands what the call is about. We agree the exact criteria with you in writing before any campaign launches, so there's no argument later about what you're paying for.

Which industries do you cover?

We work across more than 300 B2B verticals, with the heaviest activity in recruitment, SaaS, IT services and marketing agencies. What matters more than your sector is whether your buyers are reachable by business email and your deal size justifies a booked meeting.

Which countries do you cover?

The UK and the USA. Our contact data covers over 11 million verified UK and US business contacts. We don't currently run campaigns outside these two markets.

How long until the first meeting is booked?

Around 30 days from signing, and that includes setup and infrastructure warm-up. The first one to two weeks go on targeting, list build, messaging and sending warm-up. Anyone promising booked meetings in week one is either skipping the warm-up or reusing a list, and both damage deliverability.

What happens after the meeting is booked?

The call is yours. We book the appointment and send reminders before it; you run the meeting and everything that follows — the pitch, the proposal, the close. We don't sell on your behalf and we don't take a cut of what you close.

Is your data GDPR compliant?

Our contact records are aggregated from publicly available business sources and cover business contacts in a business capacity. UK campaigns run on legitimate interest with opt-out honoured on every message, and we action removal requests immediately. US campaigns run under CAN-SPAM requirements.

Do I need my own sales team?

You need someone who can take the call and sell — a founder, an account executive, or one salesperson. What you don't need is an SDR function. The prospecting, outreach and booking is the part we replace.

Unlocking Sales Success: Strategies for B2B Companies

3cpsmike

May 16

2 min read

Updated: Aug 12

The Importance of Effective Outreach

In the competitive landscape of B2B sales, effective outreach is crucial. Companies need to fill their sales calendars consistently. This is where Supernova AI comes into play. We aim to help businesses scale their outreach efforts. Our focus is on enabling teams to close deals rather than spend time on prospecting.

Understanding Your Audience

To succeed, you must understand your target audience. This means knowing their pain points, preferences, and needs. By tailoring your approach, you can create messages that resonate. Personalisation is key in B2B communications.

Crafting the Perfect Message

When reaching out, your message must be clear and engaging. Start with a strong subject line. This is your first impression. Make it count. Follow up with a concise introduction. Explain who you are and why you’re reaching out.

The Art of Cold Emailing

Cold emailing can be daunting. However, it can also be highly effective. Here are some tips to improve your cold emails:

Personalise Your Emails: Use the recipient's name and company. Mention something specific about their business.
Be Concise: Keep your email short. Aim for a few sentences that get straight to the point.
Include a Call to Action: Encourage the recipient to take action. This could be scheduling a call or replying to your email.

Leveraging LinkedIn for Outreach

LinkedIn is a powerful tool for B2B companies. It allows you to connect with decision-makers directly. Use it to share valuable content and engage with your audience. This builds trust and credibility.

The Role of Follow-Ups

Don't underestimate the power of follow-ups. Many sales are made after several attempts. If you don’t hear back, send a polite reminder. Keep it friendly and professional.

Tracking Your Progress

Measuring your outreach efforts is essential. Use analytics to track open rates and responses. This data helps you refine your strategy. Adjust your approach based on what works best.

Embracing Technology

Technology can enhance your outreach efforts. Tools like Supernova AI streamline the process. They help you automate tasks, allowing you to focus on what matters most—closing deals.

Conclusion

In conclusion, effective outreach is vital for B2B success. By understanding your audience, crafting the right message, and leveraging technology, you can fill your sales calendar consistently. Remember, the goal is to focus on closing deals, not just prospecting.

→ How to Write Cold Emails That Get Replies: The B2B Framework for 2026

→ LinkedIn vs Cold Email for B2B: Which Gets More Meetings?

→ The Complete Guide to B2B Sales Emails That Get Responses in 2025