How many sales meetings can Supernova AI book per week?

We book between 5 and 20 sales-ready appointments every week with businesses in your target market. The exact volume depends on your plan (Starter, Growth, or Scale) and the ICP we target.

What industries does Supernova AI work with?

We work with B2B companies across more than 300 industries, including IT services and MSPs, SaaS, recruitment, marketing agencies, accounting, financial services, construction, and commercial cleaning. We operate across both the UK and USA.

Do I need to handle the outreach myself?

No. Supernova AI is a fully done-for-you service. We handle the targeting, copywriting, sending, and meeting booking. You only show up to the meeting and close the deal.

What counts as a qualified meeting?

A qualified meeting is a scheduled call with a decision-maker at a company that matches your ideal customer profile, has shown intent to learn more about your service, and has explicitly agreed to attend the meeting.

How quickly can I start receiving meetings?

Most clients see their first booked meetings within 2-3 weeks of campaign launch, following our standard onboarding and ICP definition process.

B2B Appointment Setting Pricing UK: What to Expect in 2026

3cpsmike
3 days ago
3 min read

If you're evaluating B2B appointment setting services in the UK, pricing is usually the first question. But the answer isn't simple — costs vary wildly depending on the model, the provider, and the complexity of your target market. This guide breaks down every pricing structure so you can make an informed decision.

Why B2B Appointment Setting Pricing Varies So Much

Not all appointment setting is equal. A provider booking meetings with SME office managers is doing a very different job than one targeting CFOs at FTSE 500 companies. Target audience complexity, average contract value, sales cycle length, and geography all affect what you should expect to pay.

UK buyers should also factor in VAT, currency risk if using US-based providers, and whether the service is truly UK-focused or just a US agency trying to expand internationally.

The 3 Main Pricing Models

1. Monthly Retainer

The most common model. You pay a fixed monthly fee — typically £2,000 to £8,000 per month in the UK — for a defined scope of outreach: a set number of contacts worked, channels used (email, LinkedIn, phone), and meetings delivered. The advantage is predictability and aligned incentives — the agency earns whether or not they book, but retains are usually tied to meeting targets with refunds or credits if targets aren't hit.

2. Pay-Per-Meeting

You pay a fee for each qualified meeting booked — typically £250 to £600 per meeting in the UK market. This sounds low-risk, but be careful: providers may drop quality to hit volume, and meeting criteria must be clearly defined in writing. "Qualified" should mean the prospect matches your ICP, holds decision-making authority, and has confirmed the meeting time and agenda.

3. Commission or Success Fee

A percentage of revenue from closed deals originating from the appointment setting activity — typically 5–15%. This model is rare for pure appointment setting because tracking attribution is difficult, and agencies don't control your closing rate. More common in hybrid arrangements.

What Does B2B Appointment Setting Actually Cost in the UK in 2026?

Based on current market rates, here's what UK businesses typically pay:

Entry-level providers (offshore teams, basic email outreach): £800–£2,000/month. Mid-range UK-based agencies (multi-channel, ICP research included): £2,500–£5,000/month. Premium agencies with senior SDRs and full strategy: £5,000–£10,000/month. Pay-per-meeting rates: £300–£600 per confirmed, qualified meeting.

At Supernova AI, we keep pricing transparent and tied to results. Our clients typically invest £2,500–£5,000/month and receive 5–20 qualified sales meetings per week with decision-makers in their ICP.

What's Included in the Price?

Always clarify what's included. A good B2B appointment setting package should cover: ICP definition and target list building, personalised email and LinkedIn sequences, CRM integration and meeting notes, regular reporting (open rates, reply rates, meeting conversion), and dedicated account management.

Extras that are sometimes charged separately: contact data (£50–£200/month for tools like Apollo or Lusha), LinkedIn Sales Navigator licences (£65–£80/month per seat), and additional copywriting or creative.

How to Evaluate ROI on Appointment Setting

The right question isn't "what does it cost?" — it's "what is a meeting worth to us?" If your average contract value is £20,000 and you close 20% of opportunities, each qualified meeting is worth £4,000 in expected revenue. A service delivering 10 meetings per month at £4,000/month has an obvious positive ROI if you close even two deals.

Calculate your meeting value: (Average Contract Value × Win Rate) = Value per Qualified Meeting. Any appointment setting service priced below that figure is worth evaluating seriously.

Red Flags to Watch For

Avoid providers who: guarantee specific meeting numbers without understanding your market, use shared or scraped contact lists, can't show case studies with comparable clients, don't offer a defined ICP qualification process, or lock you into 12-month contracts with no performance clauses.

Final Verdict: Is B2B Appointment Setting Worth the Cost?

For UK B2B companies with average contract values of £5,000 or more, professional appointment setting almost always delivers positive ROI when the provider is genuinely good. The key is choosing a specialist who knows your sector, your buyers, and the UK market.

Supernova AI works exclusively with B2B companies and delivers 5–20 qualified meetings per week. If you'd like a pricing consultation tailored to your ICP and market, contact us today.