How many sales meetings can Supernova AI book per week?

We book between 5 and 20 sales-ready appointments every week with businesses in your target market. The exact volume depends on your plan (Starter, Growth, or Scale) and the ICP we target.

What industries does Supernova AI work with?

We work with B2B companies across more than 300 industries, including IT services and MSPs, SaaS, recruitment, marketing agencies, accounting, financial services, construction, and commercial cleaning. We operate across both the UK and USA.

Do I need to handle the outreach myself?

No. Supernova AI is a fully done-for-you service. We handle the targeting, copywriting, sending, and meeting booking. You only show up to the meeting and close the deal.

What counts as a qualified meeting?

A qualified meeting is a scheduled call with a decision-maker at a company that matches your ideal customer profile, has shown intent to learn more about your service, and has explicitly agreed to attend the meeting.

How quickly can I start receiving meetings?

Most clients see their first booked meetings within 2-3 weeks of campaign launch, following our standard onboarding and ICP definition process.

In-house SDR vs outsourced appointment setting: a 2026 decision framework

3cpsmike
3 days ago
3 min read

At some point every B2B founder, sales leader, or growth marketer hits the same crossroads: we need more pipeline, and we have two ways to get it. Hire an in-house SDR, or outsource appointment setting to an agency. The internet is full of polarised takes — "only amateurs outsource" on one side, "only fools hire in-house in 2026" on the other. Neither is right. The honest answer depends on your business stage, your category, and how predictable you need the cost to be.

Where in-house SDRs win

Highly technical or regulated products where the SDR needs deep domain knowledge
Long sales cycles (6+ months) where the SDR is also nurturing accounts over months
Tight integration with marketing, RevOps, and Customer Success
Founder-led sales motions where the founder wants daily oversight
Categories where every prospect is a major account and personalisation is paramount

Where outsourced appointment setting wins

You need pipeline now, not in 6 months
Your TAM is large and you're playing a volume game more than a 1:1 game
You don't want fixed-cost commitments — easier to pause or scale
You don't have a senior sales leader to manage and develop an SDR
Your category is broad enough that an agency can apply tested playbooks

The cost comparison nobody actually does properly

When teams compare in-house vs outsourced, they usually compare base salary vs agency fee. That comparison is misleading. Here's the apples-to-apples version for the UK, year one:

In-house SDR (UK)

Salary: £35,000
Employer NIC + pension + benefits (~28%): £9,800
Outbound tooling (Apollo, Smartlead, Clay, etc.): £8,000
Ramp time (3–6 months of low productivity): £15,000–£20,000 in opportunity cost
Management time from sales leader (10% of their time): £8,000
Total year-one fully loaded cost: roughly £75,000–£80,000

Outsourced (UK, mid-tier)

Retainer: £3,000/month × 12 = £36,000
Setup fee (one-off): £0–£2,500 depending on agency
Internal time to manage relationship: minimal
Total year-one cost: roughly £36,000–£38,500

An outsourced agency at mid-tier pricing typically costs about half what an in-house SDR costs in year one, with output landing in months 1–2 rather than months 4–6.

The risks nobody warns you about

Both paths have real downsides, and pretending otherwise is how teams get burned.

In-house SDR risks

Hiring the wrong person — recruiting cycle alone can take 8–12 weeks
Domain reputation damage if they're inexperienced with deliverability
Loss of institutional knowledge when they leave (avg tenure ~14 months)

Outsourced risks

Agencies that lower the 'qualified' bar to hit volume targets
Sending from agency-owned domains that get blacklisted
Lack of integration with your sales process if onboarding is rushed

A simple decision rule

If you need pipeline in the next 90 days, can't yet justify a full-time hire, or want to validate that outbound works for your category before investing in headcount: outsource. If your category demands deep technical knowledge, your sales cycle is long enough that nurture matters more than booking, and you have the sales leadership to manage and develop someone: hire. Many growth-stage B2B companies do both — an outsourced agency for volume and an in-house SDR for the strategic accounts that need personal attention.

At Supernova AI we book 5–20 qualified meetings per week for companies that have chosen the outsourced route. If you're weighing this decision and want a second opinion on which path fits your business, book a strategy call.