How much does B2B appointment setting cost?

Pricing is a monthly retainer, set by the meeting volume you want and how many targeting profiles you run. We quote on a call once we've looked at your market, because a campaign targeting UK recruitment agencies and one targeting US enterprise IT are not the same build. There's no setup fee and no long tie-in.

What's the difference between appointment setting and lead generation?

Lead generation gives you contact details and interest signals — you still have to work them. Appointment setting takes it to the end of the process: we run the outreach, handle the replies, qualify the prospect and put a confirmed meeting in your calendar. You join the call. If your team is short on time rather than short on names, appointment setting is the one that helps.

How many meetings will I get per month?

Most clients see 15 to 20 qualified meetings a month once a campaign is running. The range depends on your market size, your offer and how tightly you've defined your targeting. Narrower targeting usually means fewer meetings and better ones.

Which industries do you cover?

We work across more than 300 B2B verticals, with the heaviest activity in recruitment, SaaS, IT services and marketing agencies. What matters more than your sector is whether your buyers are reachable by business email and your deal size justifies a booked meeting.

Which countries do you cover?

The UK and the USA. Our contact data covers over 11 million verified UK and US business contacts. We don't currently run campaigns outside these two markets.

How long until the first meeting is booked?

Around 30 days from signing, and that includes setup and infrastructure warm-up. The first one to two weeks go on targeting, list build, messaging and sending warm-up. Anyone promising booked meetings in week one is either skipping the warm-up or reusing a list, and both damage deliverability.

What happens after the meeting is booked?

The call is yours. We book the appointment and send reminders before it; you run the meeting and everything that follows — the pitch, the proposal, the close. We don't sell on your behalf and we don't take a cut of what you close.

Is your data GDPR compliant?

Our contact records are aggregated from publicly available business sources and cover business contacts in a business capacity. UK campaigns run on legitimate interest with opt-out honoured on every message, and we action removal requests immediately. US campaigns run under CAN-SPAM requirements.

Do I need my own sales team?

You need someone who can take the call and sell — a founder, an account executive, or one salesperson. What you don't need is an SDR function. The prospecting, outreach and booking is the part we replace.

B2B Appointment Setting Pricing: How It Works

3cpsmike
Aug 12
4 min read

This page explains how appointment setting pricing works at Supernova AI, so you know what you are buying before you ever get on a call. We do not publish a fixed price list, because a campaign targeting UK recruitment agencies and one targeting US enterprise IT are different builds with different costs. What follows is the model, what is included, how the tiers are structured by meeting volume, and, just as importantly, what is not included.

How our pricing works

Supernova AI is a monthly retainer. What you pay is set by two things: the meeting volume you want, and how many targeting profiles, or ideal customer profiles, you run at once. More volume and more profiles mean more list building, more messaging and more management, so they cost more. Because those inputs vary so much from one business to the next, we quote on a call once we have looked at your market and agreed what a good campaign looks like for you. There is no setup fee and no long tie-in. You are paying for booked meetings and the work that produces them, not for a platform licence or a seat.

What every plan includes

Whatever the volume, every engagement includes the full done-for-you service: campaign strategy and setup, list building from our verified data covering more than 11 million UK and US business contacts, message writing, the sending infrastructure and its warm-up, reply handling, qualification against agreed criteria, and confirmed meetings booked straight into your calendar with reminders sent before them. You are not handed a list to work yourself. The point of the service is that the prospecting, outreach and booking are removed from your team entirely, so your salespeople spend their time in the meetings rather than chasing them.

The tiers, by meeting volume

Plans are structured by how many qualified meetings you want each month. Starter is aimed at teams testing outbound growth and covers 5-15 qualified meetings per month on a single targeting profile. Growth is for teams ready to scale and covers 15-30 qualified meetings per month across multiple profiles, with added strategist support. Scale is for higher-volume organisations running multi-market outbound, covering 30+ qualified meetings per month with senior oversight and weekly performance reviews. The tiers differ by volume and the depth of support around the campaign, not by the quality of the meetings, which is held to the same standard on every plan.

What counts as a qualified meeting

Since you are paying by meeting volume, it matters that a meeting is a real one. A meeting counts as qualified when the prospect matches your stated targeting profile, has decision-making authority or direct influence over the purchase, has confirmed a specific time, and understands what the call is about. We agree these exact criteria with you in writing before any campaign launches, so there is never an argument later about what you are paying for. If you want to understand the standard in more depth, our guide to what a qualified meeting actually means goes further, and our meeting-to-close rate benchmarks help you translate booked meetings into expected revenue.

What is not included

We book the meeting. You run the call and everything after it: the pitch, the proposal, the negotiation and the close. We do not sell on your behalf, we do not attend your meetings, and we do not take a commission on the deals you win, so every pound or dollar you close is yours. The service also does not include running your CRM for you, building your product collateral, or acting as your outsourced account management after a deal is signed. Keeping the boundary clear is deliberate: you keep control of the relationship and the revenue, and we stay focused on the one thing we are accountable for, which is a steady flow of qualified meetings.

Why we quote on a call rather than list a price

A published price would either be wrong for most businesses or so hedged as to be meaningless. The honest way to price appointment setting is to look at your market, your offer and your targeting first, then quote against the volume and profiles that actually make sense for you. That short call also protects you: if outbound is not the right fit for your deal size or model, we would rather tell you than sell you a campaign that will not pay back. For context on what the wider market charges, our article on what outsourced appointment setting actually costs sets out the typical ranges, though those are market rates and not our pricing. You can also see how pricing fits the broader appointment setting strategy.

What moves the number up or down

Two levers change what a campaign costs. The first is volume: asking for more meetings each month means more list building, more sending and more management, so it costs more. The second is the number of targeting profiles you run at once, because each additional profile is effectively a separate campaign with its own list, messaging and testing. A single, tightly-defined profile at modest volume is the most economical starting point, and many businesses begin there and scale once the channel is proven. Narrowing your targeting usually lowers cost and lifts meeting quality at the same time, which is why we spend the first call getting the profile right rather than simply quoting the biggest package.

To get a quote built around your market and your meeting target, talk to our team. We will look at your offer, agree what a qualified meeting means for you, and set the volume that fits, with no setup fee and no long tie-in.